Why Experiential Marketing Works

Experiential marketing is a method to maximize a message to an audience. Experiential marketing works because it allows a consumer to experience a product or service on their terms (voluntarily). It brings a brand to life, making it tangible and relatable to the consumer audience. A well-executed experiential activation showcases the brand's personality, values, character and attitude in a singular format. An activation occurs during a tradeshow or exhibition, at a festival or cultural entertainment event, and often during a customized brand event. 

There are a number of reasons why experiential marketing works:

• direct engagement
• hands-on interaction
• immediate exposure to sales
• socialization and sharing

The beauty in experiential planning is there is no rule book, however, basing the activation on a strategic plan is key.